New Zealand's

Leading field partner sales & merchandising

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What we offer

Our Services

From merchandising and field sales to experiential, insights and managed services — BIG puts trained teams into every store that matters, backed by live reporting through BIG X.

Managed Services

A national network of dedicated staff bringing your brand to life in store with quality, results-driven and data focused execution.

Category & Retail Insights

Data-led insights to optimise shelf performance and retail decisions.

Experiential

Brand activations and experiential marketing powered by Brand Influence Group’s national field teams, delivering measurable engagement at scale.

Sales

Outsourced sales teams backed by Brand Influence Group’s retail relationships, driving distribution, visibility and revenue growth nationwide.

Merchandising

A national network of dedicated staff bringing your brand to life in store with quality, results-driven and data focused execution.

Clients

Our Partners

Trusted by New Zealand’s leading retailers and world-class brands — across supermarkets, pharmacy, electronics, telecommunications and more.

About Us

Team Big

With 25+ years of experience and 2,500+ staff across New Zealand and Australia, Team BIG delivers best-in-class execution for the world’s leading brands.

Our Work

Case Studies

Mondelez New World Nationwide Activation

Precision Media partnered with BIG to execute the Mondelez Cadbury campaign across New World stores nationwide, delivering a high-impact retail activation that boosted visibility and shopper engagement for the Cadbury & More range.

Field Model Design – The Hybrid Model

Strategic ownership where it counts, disciplined execution everywhere else. How a tiered Territory Manager and CSR hybrid model drives measurable commercial growth nationally.

The Weekly Difference – Customer Service Representatives (CSR)

Weekly, without fail. How a dedicated CSR team protects on-shelf standards every single week for a leading frozen foods manufacturer.

The Territory Manager Model – Field Sales Team

One relationship, one owner, every priority store. How dedicated Territory Managers drove NPD ranging compliance for a leading beauty brand.

Speed to Market, Proven

639 planograms. 3 weeks. Delivered ahead of schedule. How disciplined execution gets new products onto shelf faster — and lowers launch costs.

The Rebrand POS Drive

A rebrand landed in 400+ stores in 3 days. How a national POS blitz turned a fintech relaunch into a partner-of-choice relationship.

What our customers have to say

What our customers have to say.

“Brand Influence Group provides outstanding merchandising support, helping us drive strong in-store execution and maintain excellent retail standards. Their professionalism, flexibility, and focus on achieving results have made a meaningful impact on our business. The reporting tools they provide offer clear, real-time visibility of executions across the market, making it easy to track activity, measure performance, and ensure accountability.”